Luxury candle ecommerce
Foreverwick Candle
Rebuilt the buying journey around gifting, discovery, and trust—then simplified the path from product to checkout.
+40%
Conversion rate
Design that earns
its place.
A selection of ecommerce transformations where design, clarity, and commercial thinking moved together.
Lifestyle ecommerce
Aster House
Strengthened positioning, merchandising, and retention to sustain growth beyond peak season.
$300K+
Monthly revenue
Wellness brand
Nue Form
Introduced clearer education, stronger product architecture, and better bundle logic for a higher-value cart.
+22%
Average order value
Supplement commerce
Hydrolyzed
Designed a confident, education-led purchase experience for a category where trust is everything.
4,700+
Orders generated